Insights on SEO, AEO, GEO and automationNotes from the work, written down in full.
Evidence-backed notes on search, answer engines, generative visibility and how sites are actually built. Everything here comes out of client work.
- Articles
- 14
- Topics
- 07
Two characters or more. Press Escape to clear.
What is generative engine optimisation?Start hereAI visibilityRead the articleHow often should a business post on social media?
Social mediaWhat a first SaaS version should include
SoftwareWhen a spreadsheet should become an application
Software
Accessibility is a build gate, not a retrofit
Websites
Which Core Web Vital actually moves when you fix it
WebsitesHow to tell whether AI assistants cite your site
AI visibility
Writing an FAQ an answer engine will actually quote
Answer engines
What a qualifying agent should and should not do
Automation
Why enquiries go cold in the first hour
Automation
How to shape content for answer engines
Answer engines
Keywords that end in a booking, not a visit
Search
Local search when your whole market is one island
Search