Notes from client work
Insights
Evidence-backed notes on search, answer engines, generative visibility and how sites are actually built. Everything here comes out of client work.
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Accessibility is a build gate, not a retrofit
Websites
Which Core Web Vital actually moves when you fix things
WebsitesHow to tell whether AI assistants cite your site
AI visibility
Writing an FAQ an answer engine will actually quote
Answer engines
What a qualifying agent should and should not do
Automation
Why enquiries go cold in the first hour
Automation
How to shape content for answer engines
Answer engines
Keywords that end in a booking, not a visit
Search
Local search when your whole market is one island
Search