<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Drasyo — Insights</title><description>Drasyo builds AI-native websites, wins visibility in search and answer engines, and automates the work that happens after a lead arrives.</description><link>https://drasyo.com/</link><language>en</language><item><title>Accessibility is a build gate, not a retrofit</title><link>https://drasyo.com/insights/accessibility-as-a-build-gate/</link><guid isPermaLink="true">https://drasyo.com/insights/accessibility-as-a-build-gate/</guid><description>The failures an audit finds late — unreachable controls, invisible focus, unlabelled buttons, text that fails contrast — are all consequences of decisions made early. Treated as a gate the build has to pass, they cost almost nothing; treated as a phase, they cost a rebuild.</description><pubDate>Wed, 02 Sep 2026 00:00:00 GMT</pubDate><category>websites</category><author>Drasyo</author></item><item><title>Which Core Web Vital actually moves when you fix things</title><link>https://drasyo.com/insights/which-core-web-vital-moves/</link><guid isPermaLink="true">https://drasyo.com/insights/which-core-web-vital-moves/</guid><description>Cumulative layout shift is usually fixed in an afternoon by declaring image dimensions and reserving space for late content. Largest contentful paint responds to how the hero is delivered. Interaction latency is the one that needs architecture, not tuning.</description><pubDate>Wed, 26 Aug 2026 00:00:00 GMT</pubDate><category>websites</category><author>Drasyo</author></item><item><title>How to tell whether AI assistants cite your site</title><link>https://drasyo.com/insights/are-assistants-citing-your-site/</link><guid isPermaLink="true">https://drasyo.com/insights/are-assistants-citing-your-site/</guid><description>There is no analytics panel for assistant citations. What works is a fixed list of the questions your customers actually ask, run against the assistants they actually use, on a schedule, with who gets named written down each time.</description><pubDate>Wed, 19 Aug 2026 00:00:00 GMT</pubDate><category>geo</category><author>Drasyo</author></item><item><title>Writing an FAQ an answer engine will actually quote</title><link>https://drasyo.com/insights/faqs-an-answer-engine-will-quote/</link><guid isPermaLink="true">https://drasyo.com/insights/faqs-an-answer-engine-will-quote/</guid><description>An answer is quotable when it survives being removed from the page. That means it names its own subject, answers in the first sentence, and contains no pronoun or phrase that depends on what came before it.</description><pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate><category>aeo</category><author>Drasyo</author></item><item><title>What a qualifying agent should and should not do</title><link>https://drasyo.com/insights/what-a-qualifying-agent-should-not-do/</link><guid isPermaLink="true">https://drasyo.com/insights/what-a-qualifying-agent-should-not-do/</guid><description>The safe scope for a qualifying agent is narrow and worth defining before it is built: gather facts, classify the enquiry, route it, and set an expectation. Anything that commits the business — a price, a date, a technical assurance — belongs to a person.</description><pubDate>Wed, 29 Jul 2026 00:00:00 GMT</pubDate><category>automation</category><author>Drasyo</author></item><item><title>What is generative engine optimisation?</title><link>https://drasyo.com/insights/what-is-geo/</link><guid isPermaLink="true">https://drasyo.com/insights/what-is-geo/</guid><description>Generative engine optimisation is making your pages easy for an AI assistant to read, trust and cite. It shares foundations with SEO but rewards different things: parseable HTML, unambiguous entity signals, and specific quotable claims rather than keyword coverage.</description><pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate><category>geo</category><author>Drasyo</author></item><item><title>Why enquiries go cold in the first hour</title><link>https://drasyo.com/insights/why-enquiries-go-cold/</link><guid isPermaLink="true">https://drasyo.com/insights/why-enquiries-go-cold/</guid><description>An enquiry that waits is an enquiry that keeps shopping. The fix is rarely faster humans: it is one intake surface, an immediate acknowledgement that sets an expectation, and enough qualification captured up front that the first real reply can be useful.</description><pubDate>Wed, 08 Jul 2026 00:00:00 GMT</pubDate><category>automation</category><author>Drasyo</author></item><item><title>How to shape content for answer engines</title><link>https://drasyo.com/insights/answer-engine-content-shape/</link><guid isPermaLink="true">https://drasyo.com/insights/answer-engine-content-shape/</guid><description>Answer engines extract a passage rather than a page. To be extracted, put a 40 to 60 word complete answer directly beneath the question it answers, before any elaboration, and let the depth follow underneath.</description><pubDate>Tue, 30 Jun 2026 00:00:00 GMT</pubDate><category>aeo</category><author>Drasyo</author></item><item><title>Keywords that end in a booking, not a visit</title><link>https://drasyo.com/insights/keywords-that-end-in-a-booking/</link><guid isPermaLink="true">https://drasyo.com/insights/keywords-that-end-in-a-booking/</guid><description>A keyword is worth pursuing when the person typing it has already decided to act. Sorting a keyword list by volume optimises for traffic; sorting it by how close the phrase sits to a decision optimises for revenue, and the two lists rarely overlap.</description><pubDate>Wed, 24 Jun 2026 00:00:00 GMT</pubDate><category>seo</category><author>Drasyo</author></item><item><title>Local search when your whole market is one island</title><link>https://drasyo.com/insights/local-search-one-island/</link><guid isPermaLink="true">https://drasyo.com/insights/local-search-one-island/</guid><description>In a market the size of Malta, proximity barely separates anyone — a competitor twenty minutes away is still local. What decides local results here is category precision, review recency and consistent business data, not radius.</description><pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate><category>seo</category><author>Drasyo</author></item><item><title>Static-first is the cheapest performance win left</title><link>https://drasyo.com/insights/static-first-core-web-vitals/</link><guid isPermaLink="true">https://drasyo.com/insights/static-first-core-web-vitals/</guid><description>Static generation removes the largest sources of slow pages: server work at request time, client-side content assembly, and render-blocking third-party requests. Most sites that fail Core Web Vitals fail on those three, not on anything exotic.</description><pubDate>Tue, 19 May 2026 00:00:00 GMT</pubDate><category>websites</category><author>Drasyo</author></item></channel></rss>