Legal
Northwind Legal
Authority content + intake automation
+128%Qualified consultations
IndustryLegal
Timeline5 months
The challenge
Northwind attracted unqualified enquiries that consumed lawyer time, and ranked below larger firms for key practice areas.
The approach
Build
Practice-area pages structured for clarity and trust.
Rank
Authority content and entity signals across their core practice areas.
Automate
An intake assistant that screens and routes enquiries before they reach a lawyer.
The results
+128%Qualified consultations
−52%Time on unqualified leads
+88%Practice-area rankings
5moTo results
“The intake assistant protects our most valuable resource — billable time.”